A world where no harvest is wasted
We're building that future from Sri Lanka proving that the right technology, infrastructure and market connections can turn food loss into food value, at every scale, across every supply chain on earth.
Our story
The mangosteen moment
During last year's mangosteen season, three of us delivered a batch to a major Sri Lankan supermarket chain. Almost half of the first load was rejected not for quality, but for shape, colour and size.
We drove back with a truck of perfectly good fruit that would rot within days. On the way home we sold the entire “rejected” stock to small fruit vendors at cost. Everything cleared before it spoiled. The next day: same story 30% rejected, sold again through the same channel.
That's when it clicked. Retailers and wholesalers are the highest-volume, most consistent source of surplus in the country and they already have a disposal problem they want solved. We didn't need to convince farmers to change their behaviour, or build cold chain from scratch. The surplus was sitting right there, at the exit point of every major supply chain in Sri Lanka, waiting for someone to redirect it.
That realisation shaped our entire strategy: start with retail surplus redistribution the fastest, lowest-friction place to prove that imperfect food has real buyers at real prices then use that density to build the infrastructure that takes us all the way to the farmer.
50% of the first load rejected on looks alone
30% rejected again the very next day
100% cleared through small vendors before it spoiled
Rescue what broken supply chains drop
Connecting every imperfect harvest to the people, businesses and communities who need it while returning fair value to the farmers and traders who grew it.
Retail surplus first. Then all the way to the farm.
Every rescued crate builds the density the routes, the buyers, the trust that a farm-level rescue network needs to exist at all. We start where the surplus already piles up.
Respect what remains. ResQ what matters.
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